... and nobody says one word, nobody looks into the eyes of the others ...
The whole body is expressing clearly : “No!”
Only sometimes a courageous entrepreneur says loudly:
"No, how could I? Of course not!"
Ok. But there could be some counterarguments:
"Are you now ready to put your business secrets on the table?"
Sometimes, there is an entrepreneur saying "Yes!"
But the majority still counts the flies, analyses the cracks or still looks for its shoes ...
No, these arguments do not convince.
But there is still another argument:
“Let us imagine, every one of us 10 entrepreneurs puts one business secret on the table. What happens? One invests one secret and gets in return 9 from the others. Entrepreneurs know to calculate – 1 for 9, is that a good business?”
And then normally happens the following: Slowly the participants look for eye contact with each other. One after the other starts to nod:
“Yes, under this aspect, it is a very good business!”
... and then the Nucleus starts ...
This story comes originally from Vinícius Lummertz, ex-SEBRAE Santa Catarina and Brasília. It works everywhere: in Brazil, Sri Lanka, Algeria ..